Package: Robyn
Type: Package
Title: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
        Science
Version: 3.12.1
Authors@R: c(
    person("Gufeng", "Zhou", , "gufeng@meta.com", c("aut")),
    person("Bernardo", "Lares", , "laresbernardo@gmail.com", c("cre", "aut")),
    person("Igor", "Skokan", , "igorskokan@meta.com", c("aut")),
    person("Leonel", "Sentana", , "leonelsentana@meta.com", c("aut")),
    person("Meta Platforms, Inc.", role = c("cph", "fnd")))
Maintainer: Bernardo Lares <laresbernardo@gmail.com>
Description: Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
Depends: R (>= 4.0.0)
Imports: doParallel, doRNG, dplyr, foreach, ggplot2 (>= 3.4.0),
        ggridges, glmnet, jsonlite, lares, lubridate, nloptr, patchwork
        (>= 1.3.1), prophet, reticulate, stringr, tidyr
Config/reticulate: list( packages = list( list(package = "nevergrad",
        pip = TRUE) ) )
URL: https://github.com/facebookexperimental/Robyn,
        https://facebookexperimental.github.io/Robyn/
BugReports: https://github.com/facebookexperimental/Robyn/issues
RoxygenNote: 7.3.2
License: MIT + file LICENSE
Encoding: UTF-8
LazyData: true
NeedsCompilation: no
Packaged: 2025-07-02 18:21:03 UTC; bernardo
Author: Gufeng Zhou [aut],
  Bernardo Lares [cre, aut],
  Igor Skokan [aut],
  Leonel Sentana [aut],
  Meta Platforms, Inc. [cph, fnd]
Repository: CRAN
Date/Publication: 2025-07-02 22:00:11 UTC
Built: R 4.4.3; ; 2026-03-23 05:42:40 UTC; windows
